About Promotional Products

Total Impressions Printing and Promotions, 757-339-2573

This section is not your typical "about us" section. We would be hard press to find another website of a company in any field of expertise that would not "talk up" itself and assure you that they are commited to quality, service, reliability, and value. I would like to think those ideals of quality, service, reliabilty, and value are the core ideals of any business.

Rather, it is about promotional products and the ad specialty industry.

I would like to introduce you to them by including an article below written by the Better Business Bureau about promotional products as a economical way to advertise and market your business and included to the right is a link to an external pdf of an industry fact sheet where you can see stats on how big the industry is in terms of sales, top ten groups of buyers, top ten uses of ad specialties, what product categories make up the sales and various other statistics about the positive effect of including promotional products in your business mix when branding your logo and marketing your business name.

After reviewing the fact sheet, we invite you to browse the database of promotional products, specials, and apparel to see what is available and what might best fit your needs.

If you need any assistance with any product or just have questions, please contact us.

Thank you for visiting Total Impressions.

Ordering Specialty Advertising Items Can Be Good for Business

(courtesy of the Better Business Bureau)

If you look around your desk, right now, how many advertisements do you have sitting at your fingertips? They can be found on mouse pads, pens, mugs, notepads, and the like. You probably have quite a few ads, you just do not think of them as advertising.

"Specialty Advertising" or "Promotional Products" are usually the most affordable and often overlooked form of marketing. Since most small businesses have a limited amount of money to spend on advertising, they need to make their ad dollar work as hard as possible. Using this form of advertising can put your name, logo and phone number in front of potential customers every day. Studies show that it takes multiple exposures to an ad before a person notices it.

How can you make specialty ads work for your company?

Target Your Market

Is your audience young or old, male or female? Do they spend most of their time in the office, home or car? Choose items your customer will use and see.   

Choose Your Items Carefully

Choose items that are useful, different or interesting. A lot of people get the same product promtion over and over again. Try something related to your business and appropriate for your customers. A key chain and calendar may work for a mechanic, a software company might want to give a mouse pad.    

Keep It Simple - Without Being Cheap

 Simple messages are better, so keep your design uncluttered. Remember that customers often will keep higher quality, more thoughtful items longer, thus increasing the effectiveness of your ad.

  Start With Your Current Customers

This is a primary rule of advertising. Since this group is relatively easy to identify, your advertising money can go directly where it produces the most results.

  Bundle Promotional Items With Other Forms Of Advertising  

Offering a free gift for new customers when you advertise in the newspaper or sending a small item in your direct mail piece can make customers pay more attention and make your ads more effective.

  Give Them To Your Employees  

Many companies give wearables (t-shirts, hats, windbreakers, etc.) to their employees to promote an internal company campaign or message, or to reinforce the company's image and logo.